The way people discover brands, content and media is changing fast and the implications for marketers, publishers and agencies are real and immediate. From social and commerce-led discovery to AI-generated answers and instant-response search, consumer behaviour is shifting faster than most strategies can keep up with. IAB New Zealand's Future of Search and AI Working Groups are bringing together local and international voices for a half-day summit designed to cut through the noise. Expect practical frameworks for optimising content and performance in an AI-powered world, a clear look at what's hype versus what's here, and insight into the tools and approaches shaping the next era of discovery. Essential for any brand, agency or publisher navigating the new discovery economy.
Event Details
Date: 13 August 2026
Time: 1-5:30pm
Venue: The Maritime Room, Auckland Central
Tickets: IAB New Zealand Members $120 + GST + BF, Non-members: $195 + GST + BF
Includes Refreshments & Networking.
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