Webinar: Agentic AI & The Future of Marketing

Everyone's talking about agentic AI, but for many digital advertising practitioners the question isn't whether it matters - it's what to do about it. Join the IAB New Zealand AI Working Group as Adnan Khan, Co-Founder & Managing Partner at Stitch, and Dr. Shahper Richter, Senior Lecturer in Digital Marketing at the University of Auckland, bring together insights on deployments, data, and their perspectives on where agentic AI is at right now. Register now to save your spot.

This webinar is free for members and non-members and you can register below.

When: Wednesday 5 August

Time: 9-10am

Platform: Zoom Webinar 

Webinar Panel

Adnan Khan

Co-Founder & Managing Partner, Stitch | IAB NZ AI Working Group Lead

 

Adnan has over 16 years of digital transformation experience at leading tech companies like Meta and Microsoft. He co-founded Stitch with the aim of using technology and data to enhance marketing outcomes. Adnan is the IAB New Zealand AI Working Group Lead and Chair of the Digital Special Interest Group at the Marketing Association.

Dr. Shahper Richter

Senior Lecturer Digital Marketing, University of Auckland 

 

Dr. Shahper Richter is a Senior Lecturer in Marketing at the University of Auckland. She works at the intersection of digital marketing, education and emerging technologies. With a strong focus on making AI understandable and usable in real-world settings, Shahper brings a practical, down-to-earth approach to conversations about digital change.