Webinar: Colin Lewis 'Retail Media in NZ: The Next Phase of Growth for Brands, Agencies and Retailers'

Webinar: Colin Lewis 'Retail Media in NZ: The Next Phase of Growth for Brands, Agencies and Retailers'

Join one of the world’s leading voices on retail media for the launch of IAB New Zealand's new report 'Retail Media in NZ: The Next Phase of Growth for Brands, Agencies and Retailers'. Author Colin Lewis has keynoted in more than 25 cities, written WARC’s best-practice guides to Amazon, Walmart Connect and Target Roundel, and advises global brands including PepsiCo, L’Oréal and Kellogg’s. Retail media will top US$200 billion* in global ad spend this year. Drawing on over a dozen local interviews, Colin will explain where New Zealand stands and what brands, agencies and retailers need to do next to deliver the next phase of growth. This report was commissioned by the IAB New Zealand Commerce Media Working Group, in partnership with Market Media. The Zoom webinar includes guest speakers and audience Q&As.

 

*Source: WARC Media, Future of Commerce Media 2026 (August 2026).

 

What: Webinar - Colin Lewis presents 'Retail Media in NZ: The Next Phase of Growth for Brands, Agencies and Retailers'.

When: Wednesday 28 October

Time: NZT 9am-10am

Register now to secure your spot.

 

Webinar Panel

Author & Keynote

Colin Lewis

Colin Lewis

Co-Founder, Retail Media Works

Colin is co-founder of Retail Media Works, advising brands and retailers including PepsiCo, L’Oréal, Kellogg’s and Ocado Retail. He spent around 25 years as a CMO for major European brands. Colin has worked extensively with IAB Europe and wrote IAB Ireland’s first retail media report. A Marketing Week columnist since 2015, he has written WARC’s best-practice guides to Amazon, Walmart Connect and Target Roundel, and keynotes on retail media worldwide. He is a Fellow of the Marketing Institute of Ireland.

 

Panel Speaker

Blaine Hudson

Blaine Hudson

Head of Product & Data, Market Media

Blaine has over 10 years of industry experience previously at Meta and leading The Warehouse Group's performance marketing team. Blaine oversees Market Media's product portfolio, ensuring it remains on the cutting edge of the NZ retail landscape. His expertise lies in product development and strategic platform management. Blaine delivers consumer engagement by maximising advertising effectiveness for brands, based on data-driven insights. He is a member of IAB NZ's Commerce Media Working Group. 

 

PANEL SPEAKER

Kelly Stratton

Kelly Stratton B&W

eCommerce Manager, Lactalis NZ

Kelly is eCommerce Manager at Lactalis-Mainland Dairy, with a background in category management, shopper and customer marketing, and account management. She has built supplier-retailer partnerships that drive online sales across grocery and alternative channels, and leads end-to-end strategy, including joint business plans and data-led solutions. Kelly has a strong interest in global retail media trends. She holds a BSc in Human Nutrition and a BCom in Marketing.

 

 

 

When
Wednesday 28 October 2026
Event: 9am - 10am
Where
Zoom Webinar
Cost
Free

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