The way Kiwis discover brands is changing fast. AI-generated answers, social-led discovery and commerce search are reshaping how consumers find content, and the implications for marketers, publishers and agencies are real and immediate. IAB New Zealand's Future of Search and AI Working Groups will bring together local and international voices for a half-day summit designed to cut through the noise. Expect practical frameworks and a clear look at what's hype versus what's here - covering AI-powered search, how brands show up and optimising for an instant-answer world. Essential for any brand, agency or publisher navigating the new discovery economy. More details coming soon.
Event Details
Date: Thursday 6 August 2026
Time: 1-5:30pm
Venue: The Maritime Room, Auckland Central
Tickets: IAB New Zealand Members $120 + GST + BF, Non-members: $195 + GST + BF
Includes Refreshments & Networking.
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