The Role of Cookies in Programmatic

The Role of Cookies in Programmatic

A cookie or an HTTP cookie, a.k.a 'web cookie,' or more commonly known as 'browser cookie,' is a tiny text file that a server sends to a user’s computer via the web browser. After being received and stored on the user’s computer, cookies are sent back to the server with each web request. A cookie usually contains information about the user’s activity and helps maintain session state between different browsing sessions. 

 

If you’re an IAB New Zealand Member, you can read and download the full article here.

 

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