Cowboy Carter topped the charts, but what do Beyoncé and Digital Accessibility have in common? 

 

Considering inclusive and accessible design in web content and advertising is not just a 'nice-to-have' but rather a necessity for engaging the widest possible audience. Despite this 97.5% of the top 1000 New Zealand websites had a minimum of at least one error with respect to the Web Content Accessibility Guidelines. 

 

So what are the key considerations when building accessible web experiences, what tangible impact do they have on digital advertising, and what does any of this have to do with Beyoncé? 

 

If you are an IAB New Zealand Member, you can download the full article here.

 

For further information or to become an IAB New Zealand Member, please get in touch.

 

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