The 2024 IAB New Zealand Digital Advertising Awards were held last night at Shed 10, Queens Wharf celebrating the best work, and most outstanding practitioners in the digital advertising industry. Dentsu Aotearoa won Best in Show, PHD won Media Agency of the Year, TVNZ won Digital Product/Service of the Year, NZME was awarded Media Publisher of the Year, and DDB Aotearoa took home Creative Agency of the Year.
Now in its eighth year, the Awards Show was the largest in its history with 136 finalists, over 120 judges, and 400 people in attendance to recognise and celebrate digital advertising excellence in New Zealand.
Denstu Aotearoa took home Best in Show for Movember ‘Ancient Influencers’, which leveraged a cultural trend with digital advertising smarts, to successfully shine a light on men' s mental health. The work also received gold awards for Best Use of Social, Best Use of Video and a silver for Best Charity Campaign. Dentstu won a total of five golds and six silver awards on the night.
Media Agency of the Year was awarded to PHD Aoteoroa for its work delivering strong digital growth, and innovative data and technology developments across audience analysis, data and measurement, ecommerce and content.
TVNZ won Gold for Digital Product or Service of the Year for TVNZ+ Activate, and also took home a gold award for Best Use of SEO.
DDB Group Aotearoa won the Creative Agency of the Year Award for their initiatives advancing digital advertising creativity, fostering industry connections, and nurturing the next generation of digital creatives.
NZME won Media Publisher of the Year, plus gold awards for Digital Sales Excellence (team), Sales and Ad Operations Excellence (team), and Ishal Eshna was named winner of the Emerging Talent Award.
Among the big winners on the night was Together, with Managing Partner Kris Hadley taking home the Service to the Industry Award, and Together winning a total of four golds and seven silver awards.
IAB New Zealand Council Member of the Year Award was awarded to Travena Addenbrooke, Marketing Transformation and Gen AI Lead Spark NZ and Vice-Chair of the IAB New Zealand Data, Privacy and Measurement Council.
IAB New Zealand CEO Angelina Farry says, “The Awards serve as an annual celebration of the exceptional work and expertise within the New Zealand digital advertising industry - an industry that thrives on the high caliber of skill, talent, dedication, and creativity recognised last night. Congratulations to all the winners for their outstanding achievements.”
For a full list of award winners click here.
Awards Show and Media Wall photography is available to view and download here.
Thank you to our 2024 sponsors Acast, Blis, Google, Hype & Dexter, LUMO, Market Media, Magnite, Meta, rova MediaWorks, NZME, StackAdapt, Stuff, The Trade Desk, Trade Me, TVNZ, Vistar Media, Warner Bros.Discovery.
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