UP Education, a leading provider of vocational education across Australia and New Zealand, struggled with inefficient marketing due to fragmented data systems. They partnered with independent media agency D3, and strategic technology partner XPON, to improve their data management, delivering outstanding results.
Together, D3 and XPON helped UP to implement Wondaris, a platform that:
- Unified customer data from various sources, ensuring consistency and accuracy.
- Automated the creation and targeting of ad audiences based on specific criteria like course, campus, and lead stage.
- Generated dynamic ads using real-time course information, such as start dates and availability.
- Provided advanced analytics to track student enrollments and measure marketing performance.
This solution helped UP streamline its marketing efforts, improve data efficiency, and ultimately achieve better results.
24%
Increase in CTR
28%
Decrease in cost per lead (CPL)
64%
Increase in online leads generated
You can read the full case study here.
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