Driving Engagement: How Ford’s VDX.tv Campaign Tripled Industry Benchmarks
VDX.tv partnered with Ford and Mindshare to deliver a high-performing, cross-device video campaign that didn't just drive awareness, it steered straight into engagement.
Using dynamic creative, household-level targeting, and smart segmentation, the Ford Escape campaign achieved a 9.98% interaction rate (3x the industry benchmark), while delivering over 230 hours of additional attention.
With standout results across CTV, desktop and mobile, this case study showcases the power of interactive storytelling and media efficiency in motion.
Click below to download the full case study.
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