Acast Launches Ads Academy: Free Certification in Podcast Advertising

Podcasting is one of the fastest-growing media channels and now, there’s a simple way to become an expert in it.

Acast, the world’s largest independent podcast company, has just launched Acast Ads Academy: a brand-new learning platform designed to help marketers of all levels master podcast advertising. Best of all? The courses are free, on-demand, and come with an industry-recognised certification.

Why Acast Ads Academy?

Podcast advertising has become a powerful way for brands to connect with audiences, but many marketers still feel unsure about how to get started or scale their efforts. In fact, IAB New Zealand’s 2024 Evolution of Audio survey found that 44% of marketers cite lack of understanding as the biggest barrier to growing audio’s share of ad budgets.

That’s exactly what Acast Ads Academy aims to change. Built on more than a decade of Acast’s expertise and real campaign data, the platform is expected to train thousands of marketers worldwide in its first year, giving them the confidence to unlock podcast advertising’s full potential.

What You’ll Learn

The Academy offers two structured, self-paced courses, packed with practical knowledge you can apply right away:

• Podcast Advertising 101
  Perfect for beginners, this course covers the essentials: how podcast advertising works, campaign planning, measurement, and what makes for standout creative.

• Podcast Advertising 201
  Aimed at experienced advertisers, this advanced course dives into targeting strategies, programmatic buying, and omnichannel campaign optimisation.

Each course is broken down into short, manageable modules designed to fit into a busy schedule, making it easy to build your skills at your own pace.

More Than Just Training

Acast Ads Academy isn’t just about education. It’s a strategic resource designed to:

• Simplify podcast advertising by showing how accessible and effective it can be.

• Save time and resources with insider knowledge from the world’s leading podcast company.

• Fuel growth and innovation by equipping advertisers with advanced tools to create high-impact campaigns.

As Henrik Isaksson, Regional Managing Director for Acast ANZ, explains:

“One of the most common questions we hear from marketers is how to confidently navigate podcast advertising, especially alongside channels like video and socials. Acast Ads Academy is designed to bridge this gap, equipping advertisers with the practical skills and confidence they need to unlock the full value of podcast advertising, regardless of their level of experience.”

Graduates of Acast Ads Academy gain an industry-recognised certification, a powerful way to showcase expertise and align teams around a shared understanding of podcast advertising.

The Academy is now live and open to advertisers globally. Whether you’re new to the space or looking to sharpen advanced skills, this is your chance to stay ahead in one of today’s most exciting ad channels.

Discover more about the Acast Ads Academy below.