Opinion: Navigating AI Creativity and Ethics in Digital Advertising

Written By IAB New Zealand

Last week IAB's Angelina Eng - Vice president, Measurement, Addressability and Data Centre, and a panel of US industry experts discussed AI, and how generative AI stands poised to redefine the terrain of advertising by enhancing creativity and streamlining workflows. 

With these innovations come ethical implications, questions on authenticity, and concerns surrounding data bias and IP governance. Jake Calder, IAB New Zealand Emerging Technology Chair shares his perspective on the topic in our latest Opinion Piece.

If you’re an IAB New Zealand Member, you can download the full article here.

For further information or to become a member, please contact:
Angelina Farry (CEO, IAB New Zealand)
e. angelina.farry@iab.org.nz 
m. (027) 587 0045

Author:

Jake Calder
Chair | IAB New Zealand Emerging Technology Council

IAB New Zealand https://www.iab.org.nz
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