Opinion: In-Depth Analysis of Google’s Privacy Sandbox

Written By IAB New Zealand

IAB New Zealand Data & Management Council Chair Qassem Naim provides local context for the digital advertising industry.

IAB Tech Lab, the global digital advertising technical standards-setting body, has released a comprehensive analysis shedding light on the challenges associated with the industry’s adoption of Google’s Privacy Sandbox. The analysis, conducted by IAB Tech Lab’s Privacy Sandbox Taskforce, explores the implications of Google's plan to eliminate third-party cookie-based tracking from its Chrome browser while replacing it with the Privacy Sandbox.

If you’re an IAB New Zealand Member, you can download the full article here.

For further information or to become a member, please contact:
Angelina Farry (CEO, IAB New Zealand)
e. angelina.farry@iab.org.nz 
m. (027) 587 0045

Qassem Naim

Co-author:

Qassem Naim
Council Chair | IAB New Zealand Data and Measurement Council

IAB New Zealand https://www.iab.org.nz
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