Working at the crossroads of brand strategy, storytelling, creativity and entrepreneurialism, James Hurman coined the term, Future Demand.
This has quickly become a favoured mental model amongst brand builders and world-class agencies alike. Developed alongside the brand tracking dashboard, Tracksuit, James’ conversation will help you advocate for the importance of brand investment for long-term, sustainable growth.
In summary you'll hear about:
Driving buying in of marketing and advertising to non-marketing stakeholders with Future Demand as a mental model
How to market marketing
Advertising during a recession
EVENT
Wednesday 10 May 2023
Where: Google, Level 6, 10 Madden Street, Wynyard Quarter, CBD
3:00 - 3:30: Networking
3:30pm - 5.15pm: Event
5:15pm - 6pm: Drinks and Networking
TICKETS
IAB New Zealand Members: Free
Non-Members: $57.50 incl.GST
Registrations are now closed.
KEYNOTE SPEAKER
James Hurman
Co-Founder and Founder | Tracksuit and Previously Unavailable
James founded Previously Unavailable in 2014, and co-founded Tracksuit in 2021, chasing his passion for helping innovative companies use insightful strategic thinking to create products and brands that become sustainably successful. James was formerly a strategic planner in the advertising industry, where he specialised in innovative marketing and the branding of innovative products and companies. In 2013 he was named the world’s #1 strategic planner.
James is the author of The Case for Creativity, a book about how creativity creates business success that The Coca-Cola Company described as ‘beautiful words of wisdom’ and which has been reprinted several times in several languages. He’s also the author of two landmark marketing effectiveness studies, The Effectiveness Code (on behalf of Cannes Lions and WARC) and The B2B Effectiveness Code (on behalf of LinkedIn’s B2B Institute).
HOST
Craig Whitaker
Head of Google Marketing Platform | Google New Zealand
Craig has worked at Google for over 10 years, and currently leads the enterprise advertising and measurement platforms business for Google in New Zealand. He partners with local brands, media agencies and technology consultancies to help ensure they're making the most of Google technology.
Prior to joining Google, Craig worked in various media agencies managing the digital advertising for some of New Zealand's leading brands.
PANELLISTS
Emily Scovell
Chief Media Officer | Stanley St
Emily is Chief Media Officer at Stanley St and has 15 years’ experience spanning both New Zealand and the UK (where she was Head of Planning at Mindshare London, prior to returning to New Zealand in 2021). She has spent most of her career as a strategist/comms planner and is an expert in defining the role for communications - throughout this, she champions the audience and gets to integrated solutions. Emily has specialised in collaboration, between creative and media (in which she has written a thesis), and as the owner of briefs and strategy, bringing the right specialists and expertise in to bring it to life.
Melanie Spencer
Group CEO | Socialites Group
Melanie Spencer is Group CEO of Socialites Group and has nearly 20 years’ experience as a senior marketer in Sydney and Auckland with heavyweight clients in retail, property, banking, food and beverage, aviation and retail.
Socialites Group is a dynamic, global independent creative group comprised of a team of accomplished experts in their respective fields, including social media, content and video production, media and performance marketing, influencer and talent management and Chinese marketing.
Phil Clemas
Co-Founder and CEO | LUMO Digital Outdoor
Phil Clemas is co-founder and CEO of LUMO Digital Outdoor, a 100% pure-play digital Out-of-Home media business founded in 2016. He has worked in media sales and management for over three decades including time in radio, magazines, direct mail, newspapers and in OOH. As leader of LUMO, he has helped it build a reputation for genuine innovation, media transparency and audience accountability and is helping transition one of the oldest forms of advertising into a truly digital brand opportunity.
Simon Bird
Chief Product and Strategy Officer | PHD
Simon is Chief Strategy and Product Officer at PHD New Zealand; a position he’s had for nearly ten years. Previous to PHD he worked in a variety of leading media and advertising agencies here in Auckland and also in Sydney, Melbourne, London and Oslo. His writing has been published in Marketing Magazine, Mumbrella and Stoppress.