Athena is on a mission to make women's sports nutrition impossible to ignore and their latest campaign did exactly that. Partnering with Kargo, Athena used attention-first advertising to cut through a male-dominated category and reach fitness-focused women in the premium, brand-safe environments they trust. The results? A CTR of 2.8% (against a Google Display benchmark of 0.8%), 21.6 seconds of in-view time, and 89.8% viewability. Read on to find out how they did it.