---
title: Q4, CY 2025 IAB New Zealand Digital Advertising Revenue Report
description: IAB New Zealand Digital Advertising Revenue Report Q1 2025.
---

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# [Q4, CY 2025 IAB New Zealand Digital Advertising Revenue Report](https://www.iab.org.nz/news-resources/q4-cy-2025-iab-new-zealand-digital-advertising-revenue-report)

 Written by [IAB New Zealand](https://www.iab.org.nz/news-resources/author/iab-new-zealand) | Mar 11, 2026 12:42:47 AM

The Q4, CY 2025 IAB New Zealand Digital Advertising Revenue Report has been released. Q4 2025 digital advertising revenue reached $813.8m growing by 12% year-on-year. CY 2025 results also grew by 12% year-on-year to reach $2.967b.

 

 

The New Zealand digital advertising market grew 12% year on year to reach $2.967 billion  in 2025 - continuing a sustained growth trajectory as investment shifted toward Video and Search remained strong.

This report, developed with an independent third party, shows Video was the standout performer, growing 27% year-on-year to $653.8 million and accounting for 22% of total digital advertising revenue in 2025. Search remained strong at $1.44 billion, growing 12% year-on-year, while Classifieds and Directories grew 7% to $389.5 million.

In Q4 2025, total digital advertising revenue reached $813.8 million, up 12% year-on-year. Video grew 24% to $186.9 million in the quarter, and digital audio recorded strong momentum, up 22% to $4.0 million.

 

New Zealand’s results reflect what we are seeing across other global markets - digital advertising continues to grow despite challenging economic conditions, and video is leading that growth.

 

Programmatic advertising continues to mature, with connected devices now commanding 50% share of programmatic revenue at $40.6 million for the full year - up 2% year on year. Programmatic Guaranteed remains the dominant buy type, with video accounting for 86% of Programmatic Guaranteed revenue.

By advertiser category, CY2025 Recruitment led with 24.4% share and Real Estate held steady at 23.2% share. Q4 2025 results showed an uplift in Real Estate to 24%, delivering a quarter-on-quarter movement in share of 3%.

On device trends, Connected Devices  recorded the strongest growth trajectory with Connected Device revenue up 20% for the year to $63.2 million, reflecting the continued rise of connected television and streaming as an advertising environment.

New Zealand’s 12% growth is consistent with comparable, more mature markets globally. IAB UK’s full year 2025 Digital Adspend Report, released in March 2026, confirmed the UK market grew 10% year on year to reach £40.5 billion. IAB Australia’s Internet Advertising Revenue Report, also released in March 2026 confirmed the Australian market grew 11.5% year on year to reach AUD $18.4 billion.

Across all three markets, Video was the standout growth format, and commentary from both IAB UK and IAB Australia highlighted the resilience of digital advertising investment against a backdrop of economic uncertainty. 

IAB Australia CEO Gai Le Roy described 2025 as “a market that is growing, but selectively - driven primarily by video and search, while other display environments saw more modest movement.” 

New Zealand’s results reflect the same pattern, with video up 27% and display (excluding video) flat for the year.

 

Detailed breakdowns and trend information are now [available in the full report, available only to logged in IAB New Zealand Members.](https://www.iab.org.nz/member-only-resources/q4-2025/cy-2025-iab-new-zealand-digital-advertising-revenue-report)

 

 

 

 

 

 

[View full post](https://www.iab.org.nz/news-resources/q4-cy-2025-iab-new-zealand-digital-advertising-revenue-report)

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