Level Up: New Framework for Advertising in Gaming (IAB U.S.)

Your Guide to Advertising in Gaming Starts Here.Today, 84% of U.S. internet users aged 16 - 64 identify as gamers. Among Gen Z and Gen Alpha, that number jumps to 90 -95% underscoring gaming’s critical role in modern media consumption.  As brands increasingly turn to gaming to reach and engage audiences, understanding the full spectrum of advertising opportunities within gaming environments has become essential.

IAB’s Gaming Ad Formats Framework helps advertisers, agencies, and publishers:

• Navigate the evolving gaming ecosystem
• Understand available ad formats across media types
  
  

Developed in collaboration with leaders across the gaming, media, and advertising industries, this framework categorizes gaming ad formats by media type, providing clarity, consistency, and strategic direction. The framework provides a comprehensive breakdown of key gaming ad formats, making planning easier and more effective.

If you’re an IAB New Zealand Member, you can download this resource here

For further information or to become an IAB New Zealand Member, please get in touch.