Thanks to team at IAB U.S. we can share their latest report which is focussed on getting DOOH on the media plan. Digital Out-of-Home (DOOH) is evolving fast, but its role in media planning hasn’t kept pace. As digital advertising becomes increasingly focused on personal devices, marketers risk overlooking a powerful channel that reaches consumers in the real-world moments where they live, shop, travel, and connect

The new IAB U.S. Report 'Getting Digital Out-of-Home on the Media Plan' explores why DOOH deserves a more consistent place in the omnichannel media mix, from its ability to deliver incremental reach and influence consumer behavior to the growing opportunities in retail media and programmatic activation. Discover how to move beyond siloed planning, harness the power of context, and align creative, activation, and measurement with your broader campaign objectives.

Inside the report, you’ll learn how to:

• Identify opportunities for incremental reach and measurable business impact
• Use context and creative to make campaigns more relevant
• Integrate programmatic DOOH into existing media workflow
• Choose measurement approaches that reflect DOOH’s unique strengths
  

If you’re an IAB New Zealand Member, you can download this report here

For further information or to become an IAB New Zealand Member, please get in touch.

For New Zealand specific information on knOOH - New Zealand’s new, unified Out of Home audience measurement system. Refer to the downloadable resources below: