Brand & Performance with TikTok & Tracksuit

For years, brand and performance marketing have been positioned as opposites - one focused on long-term growth, the other on short-term results. But new research from Tracksuit and TikTok shows a different story: the two can work best in tandem. It’s time to move beyond the divide - brand and performance are stronger together.

The Awareness Advantage study proves what many marketers have suspected: brands with higher awareness are way more efficient at converting on TikTok. In fact, brands known by just four out of ten people saw 43% better performance results than those known by three. 

So, while clicks and likes are entertaining, they’re not the full story. It turns out brand awareness is the real MVP when it comes to long-term marketing impact. Strong brands convert better, grow faster, and spend their ad dollars more efficiently.

The takeaway? Stop pitting brand against performance. Your best results come when they tag-team, think of them as your marketing BFFs who hype each other up and win more together.

Whether you’re Team Brand or Team Performance, this report is your must-read cheat sheet for building sustainable growth on TikTok.

📈 More Awareness = More Conversions

Brands with higher awareness convert better. Source: Tracksuit x TikTok, The Awareness Advantage

👉 Visit the Tracksuit website here to download the full report and get ready to power up your performance through better brand building.