Buns on the run! Perion’s hyper-local programmatic DOOH campaign gave Baker’s Delight a piping-hot 61% footfall boost on National Hot Cross Bun Day – proving great media can rise to the occasion. To drive awareness of Baker's Delight's free Hot Cross buns for 'National Hot Cross Bun Day' Perion used hyper-local programmatic DOOH to achieve a 61% uplift in footfall.
This case study details how Bakers Delight used programmatic DOOH advertising to drive traffic for their "National Hot Cross Bun Day" event. They targeted customers within a 5km radius of their bakeries using Perion's technology and dynamic creatives that featured the nearest location. The campaign ran for three days and focused on high-traffic retail areas.
The Bakers Delight campaign delivered strong results, demonstrating the effectiveness of combining a great consumer offer, proximity targeting, dynamic creative, and real-time measurement in driving bakery visits.
It delivered a 61% uplift in footfall, 306,000 total tracked conversions, and a $0.29 CPA.
Bun-believable results 🐰
You can download the full case study below.