Cartology New Zealand is revolutionising the in-store shopping experience with the launch of its full-motion digital screen network in health and body aisles nationwide.
In a significant leap towards in-store digitisation, Cartology New Zealand has introduced a full-motion digital screen network in health and body aisles across supermarkets nationwide. This initiative aims to transform the shopping experience by integrating dynamic digital content at critical points of the customer journey. This development is part of Cartology's broader strategy to enhance the in-store experience through digital innovation, ensuring that customers have access to the most relevant and timely information while they shop.
Health and body aisles are pivotal in the grocery shopping experience, with four in five consumers making monthly purchases in this category. Additionally, one in three shoppers seek information about the right products for their needs. This makes these aisles prime real estate for brands looking to extend their messaging and influence consumer decisions.
Cartology's new digital screens provide an ideal platform for brands to connect with customers at these crucial moments - right before they are about to buy. By delivering targeted, full-motion content, brands can better engage with shoppers and meet their needs, providing that little bit of inspiration they need to make a final purchase decision.
Leading brands Glowlab and Colgate Palmolive are among the first to leverage Cartology's new digital screen network. Their campaigns are already live, showcasing the potential of this platform to deliver brand stories and product information directly to shoppers.
The introduction of full-motion digital screens in health and body aisles marks a significant advancement in retail media. This move not only enhances the in-store experience but also provides brands with a powerful new tool to influence shopper behavior and drive growth. As Cartology continues to expand its digital screen network, the potential for more personalised and effective brand interactions increases. This evolution in retail media is poised to reshape the landscape, offering brands new opportunities to connect with consumers and achieve greater market impact.
Our continued rollout of in-store digital screens, particularly in the health and body aisle, responds directly to customer needs within the category throughout their shop. We're providing brands with a powerful new canvas to connect and inspire shoppers with full-motion, branded content at the precise moments of decision.
This latest move for Cartology New Zealand’s in-store digitisation is not just about expanding the network; it's about creating a more helpful and dynamic shopping experience for customers while giving our partners a meaningful way to influence and drive brand growth" - Cartology’s General Manager New Zealand, Samantha Osborne.
Discover more about the Cartology Digital screens below.