Marketing measurement is the engine driving your most effective business decisions. But is yours, or your client's working hard enough? Join IAB New Zealand’s Data, Privacy & Measurement Council at MeasureUp 2026 for a half-day deep dive into measurement strategies that deliver.
Led by local and global experts, you'll hear about scalable high and low data frameworks built specifically for this market. Following two years of sold-out events, MeasureUp 2026 will deliver a practical workshop and actionable frameworks. Whether you’re a brand defending your media mix, an agency transforming client reporting, or a publisher proving inventory value, you should be in this room. Register now, tickets are limited.
Event Details
Date: Thursday 10th September 2026
Time: 1pm - 5:30pm including networking.
Venue: Piripiri Lane, Level 2 Te Kāhui Room, 124 Halsey Street, Wynyard Quarter, Auckland
Tickets: IAB New Zealand Members $120 + GST + BF | Non-members $195 + GST + BF
Light refreshments will be served in the afternoon, followed by networking drinks.
| Time | Session | Speakers |
| 1pm | Registrations | |
| 1:15pm | Welcome | Mike Puru MC & Host, Angelina Farry IAB New Zealand CEO |
| 1:20pm | Keynote: Proving ROI in an evolving marketing ecosystem |
Eby Jose, Marketing Science Partner, Meta Panel Guests: Scott Bibby, Agency Partner, Meta Rhys Pennington, Head of Data Science, Omnicom |
| 1:55pm | High Data Quick Take |
Moderator: Travena Addenbrooke, Transformation & Gen AI Lead Spark NZ Panel Guests: Susan Benseman, Head of Marketing Performance, ANZ Bank. Carolyn Luey, Chief Retail Officer, Contact Energy |
| 2:15pm | Building Brands for Commercial Outcomes in the Agentic Search Era |
Angus Boulton, Strategy & Insights Manager, Google Eduardo Maia, Data & Measurement Lead, Google Panel Guest: Sam Brough, Head of Brand, Tracksuit |
| 2:50pm | Break | |
| 3:10pm | Low Data Quick Take |
Moderator: Qassem Naim, Founder, Team Circle Helen Bosley, Head of Marketing, Fletcher Living Sarah. Wood, CEO, realestate.co.nz |
| 3:30pm | knOOH by OOHMAA |
Kath Mitchell, CEO, OOHMAA Guest: Tim Macmillan, General Manager, Mortal |
| 4:10pm | Interactive Council Workshop |
|
| 4:25pm | Closing Comments |
Qassem Naim, Chair, IAB NZ Data, Privacy & Measurement Council. Travena Addenbrooke, Vice Chair, IAB NZ Data, Privacy & Measurement Council |
| 4:30pm | Networking |
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| 5:30pm | Event Concludes |
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