Fri, 06 Nov 2020
IAB New Zealand is pleased to announce the release of the Video Playbook, which is the third Playbook in an exciting content series for members which has been developed by the Digital Effectiveness Council. Over the coming months, IAB New Zealand will be releasing further Playbooks developed by the Digital Effectiveness Council, which are designed to simplify and help educate members on rapidly evolving digital disciplines. The Playbooks leverage the experience and know-how of some of New Zealand's experts in the field of interactive advertising to deliver best practice guides and further educate our members on digital disciplines.
The Video Playbook release is the result of a market requirement for guidance on best practices in incorporating video advertising into marketing strategies.
‘The team are really pleased to get our third Playbook released to the market. We've worked hard to deliver something of real value for the members during a difficult time. It is just a starting point that we plan to continue to build on as we have from the Native and Mobile Playbook success.’ Michael Buhagiar (Chair, IAB New Zealand, Digital Effectiveness Council and Commercial Platform Director, BIG)