Advertising Expenditure

Standard Media Index introduce new service - Forward Pacings

Thu, 21 Nov 2019

Standard Media Index recently introduced a new service called Forward Pacings to provide NZ’s media with a guide to future advertising demand.

This data is created by sourcing the guaranteed ad spend for the future three months from the media Agencies’ payment system.

SMI can provide this for all major media (see an example below) but also by media sector and product category.

The forward bookings for all 36 SMI NZ Product Categories can also be shown by media and media sector.

A list of the Product Categories for which we publish Forward Pacings has been provided to IAB NZ.

Please feel free to reach out to SMI with any further queries on this data detail.

IAB NZ Sept Quarter Forward Pacings

SMI's New Zealand Product Categories