Search Playbook


Thu, 08 Apr 2021


IAB New Zealand is pleased to announce the release of the latest Playbook for Search, which is the fifth Playbook in an exciting content series for members which have been developed by the Digital Effectiveness Council. Over the past 12 months IAB New Zealand have released Playbooks developed by the Digital Effectiveness Council, which are designed to simplify and help educate members on rapidly evolving digital disciplines. The Playbooks leverage the experience and know-how of some of New Zealand's experts in the field of interactive advertising to deliver best practice guides and further educate our members on digital disciplines.

The Search Playbook release is the result of a market requirement for guidance on best practices in incorporating Search into marketing strategies. ‘The release of our fifth Playbook to market provides a comprehensive view for those wanting to understand this channel. We have more Playbook releases scheduled in 2021, so keep an eye out. If you haven’t seen the previous Playbooks - Native, Mobile, Video and Audio, please download all five’.  Michael Buhagiar (Chair, IAB New Zealand, Digital Effectiveness Council and Sales Director New Zealand, PLAYGROUND XYZ).

View the Search Playbook here: Search Playbook 2020