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Advertising Expenditure

Q3 2020 IAB New Zealand Digital Advertising Revenue Report

Mon, 07 Dec 2020

Download the full report here: Q3 2020 IAB New Zealand Digital Advertising Revenue Report

New Zealand Digital Advertising Revenue Grows by almost 9% in Q3 2020

The IAB New Zealand released its latest 2020 Digital Advertising Revenue Report today. The report provides a snapshot of Q3 2020 along with trends, to provide a contextual overview of the New Zealand digital advertising market.
Total digital advertising revenue in New Zealand continues to climb, reaching almost $341 million for the third quarter in 2020, achieving 8.7% growth on the same period in the previous year.

The data is drawn from the IABNZ’s Digital Advertising Revenue Report released today by the IABNZ and Baker Tilly Staples Rodway.

Channel growth was led by Classified/Directories, with 14.1% growth on the same period in the previous year, followed by Search at 9.4%.

In Q3 2020, within Total Display; Audio and Video topped Display channel growth on the same period last year, with growth of 132% and 20% respectively.

The largest shift in Total Display variance in the quarter by advertising category, was Food and Beverages, recording a year-on-year increase of 127%.

Total Mobile (Smartphone and Tablet) grew by 7.5% in Q3 2020.

In 2019 digital advertising revenue’s share of total media turnover in New Zealand
was 45.4% (Sources: IAB New Zealand Q4 2019 Digital Advertising Revenue Report, ASA New Zealand Media Turnover Report 2019).

The IABNZ’s quarterly Digital Advertising Revenue Report is compiled from a survey conducted independently by Baker Tilly Staples Rodway on behalf of IABNZ each quarter. The results reported are considered the most accurate measurement of online advertising revenue since the data is compiled directly from information supplied by companies selling online advertising. All-inclusive, the report includes data reflecting online advertising revenue from 15 New Zealand online publishers across their websites and commercial online services.

For further information contact Gill Stewart, CEO, IABNZ
[email protected] (021) 278 9199