Programmatic Advertising in New Zealand
Thu, 02 Jun 2016
The aim of programmatic advertising is to connect buyers and sellers via automated means, to create efficiencies that benefit all parties involved. IABNZ recognises that programmatic will play an increasing role in our future ecosystem. With this in mind the IABNZ Standards & Guidelines Council has released a paper on Programmatic Advertising in New Zealand.
Our goal is to promote education around how programmatic can connect the buy side and the sell side across a range of buying models, how it requires transparency (around fees, eCPMs for example), the skills and resources involved and the need for both sides to work together with a clear process around making the programmatic connections function technically and efficiently for all parties. As with any technology, solid integration, strategy, processes and education are needed for optimal usage.