Guidelines & Best Practice

Measuring Online Audiences in NZ - Overview of Current Suppliers August 2014

Thu, 17 Sep 2015

  • This document has been created by the IABNZ Measurement Council (IABNZ MC) in partnership with online measurement vendors currently available in New Zealand.
  • New Zealand does not have a preferred supplier system so the Measurement Council work with all measurement vendors.
  • Our approach is to provide the industry with objective information on the existing methodologies available
  • No current audience measurement system is perfect – each has its own strengths and weaknesses so the Measurement Council help progress improvements across multi channel platforms and keep New Zealand at the forefront of best practice
  • This document provides an objective summary of existing online measurement systems will continue to be updated and we welcome any industry feedback

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