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Self-Regulatory Documents

IABNZ Mobile Advertising Guidelines

Thu, 17 Sep 2015

The IABNZ Mobile Advertising Guidelines (MAGs) provide recommendations for ad units generally used in mobile advertising across the mobile web and messaging, it does not cover mobile applications. The guidelines recommend ad unit usage best practices, creative technical specifications as well as giving guidance on ad insertion and delivery. The guidelines are intended to promote the development of advertising on mobile phones by:

  • Reducing the effort required to produce creative material
  • Ensuring that advertisements display effectively on the majority of mobile phones
  • Ensuring that advertisements provide an engaging, non-intrusive consumer experience.

The guidelines are the result of ongoing collaboration across the IABNZ Mobile Advertising Council (MAC) and IABNZ members.

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