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How Mobile is changing the shopping experience in Stores

Wed, 09 Dec 2015

Smartphones are changing the retail landscape. They help us research, compare, and purchase products not just online, but also in stores. In fact, 84% of smartphone shoppers use their phones while in a physical store. This study, done in conjunction with the Google Shopper Marketing Agency Council and M/A/R/C Research, seeks to uncover the role and opportunities for mobile in the shopping experience.

Click here to view a PDF of the study.

Mobile Instore Research