COVID-19 Resources

Global Web Index April Report Released (including New Zealand)

Fri, 17 Apr 2020

This week the latest GlobalWebIndex multi-market report was released (GWI Coronavirus Research - April 2020); New Zealand was one of the 17 markets included in the research. Please see the report in full here.

Key findings in the report are as follows:

Online Imperative:

  • 2/3rds of New Zealander’s are shopping online, with 16% claiming to spend a lot/little more since the outbreak, page 49.
  • Although, 44% approve of brands continuing to sell non-essential products via their websites, 29% somewhat/strongly disapprove (second highest disapproval score across the 17 markets, falling only behind India), page 60.

Social Distancing is the New Norm (page 54):  

  • 56% would like essential stores to provide an option to order online and collect from outside the store.
  • 57% want ways to allow you to enter and exit as quickly as possible.

In-home media consumption is at an all-time high, with only 4% claiming not to have increased their media consumption in any way since the outbreak (page 64):

  • 62% of New Zealanders are watching more news coverage.
  • SVOD demand has grown, with 1 in 2 claiming to spend significantly more time on these services.
  • 47% are watching more video (e.g. YT), with 24% claiming to spend significantly more time on it.
  • 10% claim they will continue to watch more video once the outbreak is over.

Increased online consumption = increased device dependency: 

  • 55% of consumers are spending more time on their smartphones / mobiles

Approval ratings of the Government (87%) and Banks (71%)  are highest as the outbreak continues:

  • Fashion retailers (41%) and Tech companies (43%) received the lowest approval scores.