Global Web Index April Report Released (including New Zealand)
Fri, 17 Apr 2020
This week the latest GlobalWebIndex multi-market report was released (GWI Coronavirus Research - April 2020); New Zealand was one of the 17 markets included in the research. Please see the report in full here.
Key findings in the report are as follows:
- 2/3rds of New Zealander’s are shopping online, with 16% claiming to spend a lot/little more since the outbreak, page 49.
- Although, 44% approve of brands continuing to sell non-essential products via their websites, 29% somewhat/strongly disapprove (second highest disapproval score across the 17 markets, falling only behind India), page 60.
Social Distancing is the New Norm (page 54):
- 56% would like essential stores to provide an option to order online and collect from outside the store.
- 57% want ways to allow you to enter and exit as quickly as possible.
In-home media consumption is at an all-time high, with only 4% claiming not to have increased their media consumption in any way since the outbreak (page 64):
- 62% of New Zealanders are watching more news coverage.
- SVOD demand has grown, with 1 in 2 claiming to spend significantly more time on these services.
- 47% are watching more video (e.g. YT), with 24% claiming to spend significantly more time on it.
- 10% claim they will continue to watch more video once the outbreak is over.
Increased online consumption = increased device dependency:
- 55% of consumers are spending more time on their smartphones / mobiles
Approval ratings of the Government (87%) and Banks (71%) are highest as the outbreak continues:
- Fashion retailers (41%) and Tech companies (43%) received the lowest approval scores.