SURVEY: COVID-19 IMPACT ON DIGITAL INVESTMENT STRATEGY - ADVERTISERS AND ADVERTISING AGENCIES
Tue, 07 Apr 2020
IAB New Zealand is undertaking a survey in order to provide essential information to members and stakeholders regarding the impact of COVID-19.
In a matter of weeks, the market has changed substantially, and continues to do so. Our members are looking for the IAB New Zealand to provide feedback on the impact on media investment and strategy on a short and potentially long-term basis.
To assist with this, we are reaching out to our valued agency and brand/advertiser stakeholders to help us establish a market reading following the impact of COVID-19 on your media, and in particular, digital media activity in New Zealand.
We appreciate you are busy; however, this survey should take no longer than 4 minutes to complete.
All responses are strictly confidential, and we will publish keys findings from this research as soon as possible. Thank you for your time and continued support.