Case study: Griffin's Facebook for Business
Thu, 26 Nov 2015
Griffin’s brought back a popular biscuit due to popular demand on Facebook. People bought over NZ $1.5million worth in the first month, making it the number 1 selling product in the country.
Their Story - Lovingly baked
Griffin’s Foods Ltd is New Zealand’s leading biscuit manufacturer. The company launched the “Dear Griffin’s” campaign in June 2011 on Facebook so it could instantly converse and respond to its consumers.