Tue, 08 Dec 2020
IAB New Zealand is pleased to announce the release of the Audio Playbook, which is the fourth Playbook in an exciting content series for members which has been developed by the Digital Effectiveness Council. Across 2020, IAB New Zealand have released Playbooks developed by the Digital Effectiveness Council, which are designed to simplify and help educate members on rapidly evolving digital disciplines. The Playbooks leverage the experience and know-how of some of New Zealand's experts in the field of interactive advertising to deliver best practice guides and further educate our members on digital disciplines.
The Audio Playbook release is the result of a market requirement for guidance on best practices in incorporating Audio advertising into marketing strategies. ‘The release of our fourth Playbook to market provides a comprehensive view for those wanting to understand this channel. We aim to have more in 2021 so keep an eye out. The released playbooks, Native, Mobile, Video and Audio have been reformatted so download all four’. Michael Buhagiar (Chair, IAB New Zealand, Digital Effectiveness Council and Commercial Platform Director, BIG).