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AU: IAB/PwC Online Advertising Expenditure Report - Quarter ended March 2017

Wed, 07 Jun 2017

Total online advertising spend continues to grow, with first quarter expenditure at $1.86 billion, up 7.2 per cent year on year.

This represents a seasonal decline of 5.8 per cent on fourth quarter expenditure, although classified increased by 7.1 per cent compared to Q4 and had the strongest year on year growth of 15.9 per cent. All categories grew year on year with search up 6 per cent and display 4.5 per cent.

Members can download the report here...