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Advertising Expenditure

AU: IAB Online advertising spend reaches record $6.8 billion in 2016

Wed, 24 Aug 2016

The Australian online advertising market has again delivered robust double-digit growth increasing $1.6 billion to reach $6.8 billion for the full financial year ending June 30th 2016, a 29.7 percent increase over the prior financial year. This represents the fastest year-on-year growth in online advertising over the last five years.

The data from the latest AU IAB/PWC Online Advertising Expenditure Report reveals that double digit growth was achieved by all online advertising segments during the financial year. General Display posted the largest increase at 43.3 percent – the highest year-on-year growth since the inception of the report – comprising $2.5 billion of the $6.8 billion market. Classifieds experienced a 21 percent year-on-year growth to reach $1.2 billion, and Search and Directories grew 24 percent to make up $3.1 billion of the market.

Members can download the report here...