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A small change = Big Difference for RentalCars NZ

Mon, 08 Jun 2015

RentalCars NZ is proud to be a 100% kiwi owned and operated family company specialising in rental vehicles at affordable rates. RentalCars NZ offer a wide range of rental vehicles and pricing options from small hatchbacks through to 12 seat minibuses at prices to suit all budgets from various locations around NZ. They are dedicated to providing their customers with a satisfying vehicle rental experience every hire. With this in mind, RentalCars NZ are committed to continually improving user experience on their website, which in turn leads to more satisfied clients and additional revenue. Conversion Rate Optimisation provides an environment that enables RentalCars NZ to quickly test different scenarios aimed at improving user experience, conversions and revenue.

CAMPAIGN OBJECTIVES

1.  Improve User Experience

2.  Increase Bookings

3.  Increase Revenue

RESULTS

» 78.6% improvement in revenue

» +59.2% improvement in bookings

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