Resources - IAB New Zealand

IABNZ/Pureprofile Ad Blocking in New…

Last year IABNZ partnered with Pureprofile to undertake a survey…

Resources > Advertising Effectiveness | Insights | Research |

AU: IABAU Q1 2018 (Members…

For the quarter ended March 2018, the total market spend…

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NZ: IABNZ Q1 2018 Online…

New Zealand Interactive Advertising revenue* generated $244.5m for Q1 2018.…

Resources > Advertising Expenditure | Advertising Expenditure | Research |

ASA releases 2017 Media Turnover

The Advertising Standards Authority (ASA) today reported that advertising revenue…

Increased Spending in Original Digital…

Nearly 60% of marketers’ digital advertising budgets are allocated to…

Resources > Advertising Effectiveness | Advertising Expenditure | Building Brands Online | Video |

NZ: IABNZ Q4 2017 Online…

New Zealand Interactive Advertising revenue* generated $257m for Q4 2017…

Resources > Advertising Expenditure | Advertising Expenditure | Insights |

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ASA releases 2017 Media Turnover

The Advertising Standards Authority (ASA) today reported that advertising revenue across all main media was 2.561 billion dollars for the 12 months ended 31 December 2017. The 2016 total was 2.572 billion dollars.

The turnover includes data from television, newspapers, interactive media, radio, magazines, outdoor, addressed mail, unaddressed mail, and cinema.