IAB Press Release
Q1 2018 Interactive Revenue tops $244m
Wed, 30 May 2018
Interactive Advertising* reported in Q1 2018 reached $244.5m.
Desktop still leads the way but mobile across NZ publishers is gaining…
Desktop Display revenue generated $62.9m (26%) of the grand total with Classifieds & Directories the largest channel on desktop with $42.7m (67%). The total of mobile devices (smartphone, tablet and other) generated $19.54m, 8% of revenue across these three channels and achieved 50% year-on-year growth.
Smartphone revenue reached $17m or 6% of total revenue and 65% year-on-year growth. The Smartphone revenue reported reflects revenue generated by NZ publishers and is net of Search and Social.
Across all devices, Total Display advertising revenue landed at $35.7m with General Display advertising reaching $21.5m a 2% year-on-year increase.
Video generated just short of $7.5m over the period a 15% year-on-year increase.
3% ($1m) made up the Sponsorship category down 9% while Native contributed $5.4m to the Display number up 91% year-on-year.
Programmatic is 44% of Display Revenue for the quarter
Programmatic Revenue (net of Google Ad Ex) realized $15.7m in Q1 (44% of Display Revenue). The Association of National Advertisers (ANA) in the US estimates that around 40% of revenue booked programmatically is finally attributed to media owners. Using this benchmark some $6.2m of programmatic spend can be attributed to NZ publishers.
The Search category topped $151.1m in the quarter and now forms 62% of total revenue.
As reported by SMI, social media revenue captured by NZ media agencies reached $11m in Q1 (5% of total revenue)
With a run rate of $245m per quarter, 2018 is looking like a record year.
* Interactive Advertising: Advertising viewed on a desktop PC, laptop or mobile device and accessed via an internet connection, 3G, 4G
Members can download the report here...