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IAB Press Release

Q1 2018 Interactive Revenue tops $244m

Wed, 30 May 2018

Interactive Advertising* reported in Q1 2018 reached $244.5m.

Desktop still leads the way but mobile across NZ publishers is gaining…

Desktop Display revenue generated $62.9m (26%) of the grand total with Classifieds & Directories the largest channel on desktop with $42.7m (67%). The total of mobile devices (smartphone, tablet and other) generated $19.54m, 8% of revenue across these three channels and achieved 50% year-on-year growth.

Smartphone revenue reached $17m or 6% of total revenue and 65% year-on-year growth.  The Smartphone revenue reported reflects revenue generated by NZ publishers and is net of Search and Social.

Channel performance

Display Revenue

Across all devices, Total Display advertising revenue landed at $35.7m with General Display advertising reaching $21.5m a 2% year-on-year increase.

Video generated just short of $7.5m over the period a 15% year-on-year increase.

3% ($1m) made up the Sponsorship category down 9% while Native contributed $5.4m to the Display number up 91% year-on-year.

Programmatic is 44% of Display Revenue for the quarter

Programmatic Revenue (net of Google Ad Ex) realized $15.7m in Q1 (44% of Display Revenue).  The Association of National Advertisers (ANA) in the US estimates that around 40% of revenue booked  programmatically is finally attributed to media owners. Using this benchmark some $6.2m of programmatic spend can be attributed to NZ publishers.

Search

The Search category topped $151.1m in the quarter and now forms 62% of total revenue.

Social Media

As reported by SMI, social media revenue captured by NZ media agencies reached $11m in Q1 (5% of total revenue)

With a run rate of $245m per quarter, 2018 is looking like a record year.

* Interactive Advertising: Advertising viewed on a desktop PC, laptop or mobile device and accessed via an internet connection, 3G, 4G

Members can download the report here...