NIELSEN TO ROLL OUT NEW DIGITAL CONTENT RATING SOLUTION IN 2020.
Thu, 24 Oct 2019
Consumers are taking greater control over their media viewing, and audiences are becoming increasingly fragmented across different types of content, devices, and times. This has created an even greater need for more frequent and granular digital audience measurement to understand and reach consumers more effectively.
Digital Content Ratings (DCR) is Nielsen's improved digital audience measurement solution that has recently launched in New Zealand - with in-app and off-platform audiences now being measured and reported in digital brand audiences.
DCR delivers independent and transparent digital audience measurement which the market can trade on with confidence, enabling greater insight into people's interaction with text, video and audio content across key devices.
DCR measurement delivers a daily, deduplicated cross-platform view of digital content audiences across desktops, laptops, smartphones and tablets (for both app & browser) - all in a single interface.
To find out more, please contact [email protected] or your Nielsen representative.