IAB Press Release

New Zealand Digital Advertising Revenue Grows by almost 13% in 2019

Thu, 20 Feb 2020

Total digital advertising revenue in New Zealand continues to climb, reaching $1.26 billion for the full year in 2019, achieving 12.8% growth on the previous year.

Q4 2019 reached $344 million, following nine consecutive quarters of double-digit increases, achieving 11% growth on the same quarter in 2018.

The data is drawn from the IABNZ’s Digital Advertising Revenue Report released today by the IABNZ and Baker Tilly Staples Rodway.

Channel growth was lead by Social, with over 23% growth in 2019 on the previous year, followed by Search at almost 16%, Classified and Directories at 4.6% and Total Display at almost 4%.

In 2019, year-on-year, General Display increased by 5.3%, however Audio topped Total Display channel with growth of 31.1%, followed by sponsorship at 15.6%.

The largest shift in Total Display variance by advertising category, was Government Departments, Services and Communities, recording a year-on-year increase of 70% in 2019, following closely by Agricultural, Forestry and Fishing at 69%.

Total Mobile (Smartphone and Tablet) grew by 22.5% in 2019 and just over 25% in Q4 2019.

The IABNZ’s quarterly Digital Advertising Revenue Report is compiled from a survey conducted independently by Baker Tilly Staples Rodway on behalf of IABNZ each quarter. The results reported are considered the most accurate measurement of online advertising revenue since the data is compiled directly from information supplied by companies selling online advertising. All-inclusive, the report includes data reflecting online advertising revenue from 15 New Zealand online publishers across their websites and commercial online services.


For further information contact Gill Stewart, CEO, IABNZ

[email protected]  (021) 278 9199

To view the full report please login to your IABNZ account. 

To become a member and view the report please contact our Membership Services Executive, Beth at [email protected]