IAB in the News
Measuring Online Audiences in NZ - Overview of Current Suppliers August 2014
Wed, 05 Aug 2015
- This document has been created by the IABNZ Measurement Council (IABNZ MC) in partnership with online measurement vendors currently available in New Zealand.
- New Zealand does not have a preferred supplier system so the Measurement Council work with all measurement vendors.
- Our approach is to provide the industry with objective information on the existing methodologies available
- No current audience measurement system is perfect – each has its own strengths and weaknesses so the Measurement Council help progress improvements across multi channel platforms and keep New Zealand at the forefront of best practice
- This document provides an objective summary of existing online measurement systems will continue to be updated and we welcome any industry feedback