IAB in the News

IAB/PwC Q1 2016 Ad Spend Report

Mon, 30 May 2016

Q1 2016 Banner Graphic

Interactive Advertising* continues to grow with the latest IAB/PwC Online Advertising Report noting that it generated$203.5 million in Q1, 2016, a 7 percent increase year on year.

Mobile advertising continued its steady climb, generating $9.84m in the quarter a year on year increase of 132 percent.

The Report shows this growth has been driven by smartphones, with phone based advertising revenue increasing 160 percent year over year, while tablet revenue grew 32 percent in the same period.   Overall mobile advertising expenditure now makes up 5 percent of total online advertising expenditure and continues to present marketers with a fantastic opportunity to extend their brands’ reach in a largely uncluttered environment.

Search & Directories increased 3 percent to $113m for the quarter and Social Media generated $12m a significant 66% lift on 12 months ago.

Search & Directories and Social Media together formed 61% of NZ interactive revenue in the quarter.


* Interactive Advertising: Advertising viewed on a desktop PC, laptop or mobile device and accessed via an internet connection, 3G, 4G or WIFI.

Members can download the report here...


Q1 2016 At A Glance