IAB in the News
Interactive Advertising grows by 53 percent in the March Quarter 2015
Mon, 08 Jun 2015
Interactive Advertising* continues to grow with the latest IAB/PwC Online Advertising Report noting that it generated $179.88 million in Q1, 2015, a 53 percent increase year on year.
The Search and Directory market was the star performer for the March quarter, growing 91 percent year on year to reach $108 million.
Mobile advertising continued its steady climb, generating $3.9 million in the quarter a year on year increase of 88%.
The Report shows this growth has been driven by smartphones, with phone based advertising revenue increasing 110 percent year over year, while tablet revenue grew 34 percent in the same period. Overall mobile advertising expenditure now makes up 2% percent of total online advertising expenditure and presents marketers with a fantastic opportunity to extend their brands’ reach in a largely uncluttered environment.
A 34 percent lift in the General Display advertising category was fuelled by a healthy 39 percent lift in Video revenue. The big mover in this area, however, was Programmatic Advertising which surged by a massive 172% compared to Q1 2014.
* Interactive Advertising: Advertising viewed on a desktop PC, laptop or mobile device and accessed via an internet connection, 3G, 4G or WIFI.
The IAB/PwC Report was established in 2007 and is the pre-eminent source of New Zealand interactive and mobile advertising spend provided by 35 advertising agencies and publishers.
The full report is available to IABNZ members here