IAB Press Release
IAB/PwC Q4 2015 Ad-Spend Report
Fri, 04 Mar 2016
NZ Interactive Advertising Revenue breaks the $800m barrier in 2015
New Zealand Interactive Advertising revenue* generated $800.65m for the full year in 2015 and $220m in Q4 of the calendar year.
In 2015, the 31% increase year-on-year was fueled by significant spend increases in the Mobile (122%), Social Media (66%) and Search and Directories (44%) categories.
The Display category grew by 16% year-on-year, reaching $145m. Growth in Video advertising reached $29m while Programmatic continued its inexorable march reaching $22.8m over the period, an increase of 123%.
The Search and Directory category extended it market leading run reaching $123m for the quarter and 56% of all interactive spend. Full year revenue reached $447m
Social Media revenue (vendor-based Agency bookings reported by the Standard Media Index) showed a 66% year-on-year improvement, reaching $39m for the reported period.
Mobile advertising generated $27m for the year and increase of 122%
The report reflects this advance has been driven by smartphones, with phone based advertising revenue increasing 154% year over year, while tablet revenue grew 41% in the same period. Overall mobile advertising expenditure now makes up 3.4% of total online advertising expenditure and continues to present an open goal for marketers.
* Interactive Advertising: Advertising viewed on any screen via an internet connection, 3G, 4G or WIFI.
Members can download the report here...
