IAB Press Release

IAB/PwC Q3 2016 Ad Spend Report

Fri, 09 Dec 2016


Interactive Advertising breaks Q3 record.

Interactive Advertising* continues to grow with the latest IAB/PwC Online Advertising Report noting that the sector generated a record $225.54m in Q3, 2016, a 12.99% increase year on year.

Video drives continued growth in Display advertising

Display advertising reached $37.64m over the period.  The growth trend in Display this quarter was driven by a 20% surge in Video revenue – a record breaking quarter for this channel.

Programmatic revenue for the Quarter was slightly down on the result a year ago but this reflects a correction for over-estimated Q2 revenue by several contributors. Programmatic remains on course for a record-breaking year generating and estimated $27m for the full year.

Mobile advertising realised just short of $11m in the quarter a year on year increase of 59%.  To give this growth perspective, the Mobile category achieved $12m for the full year only two years ago.

Search & Directories increased 11% to $122m for the quarter and Social Media achieved $15.64m a 50% lift on 12 months ago.

Given the current trends, the IAB estimates the interactive industry will generate some $900m in 2016 compared to $800m last year.

* Interactive Advertising: Advertising viewed on a desktop PC, laptop or mobile device and accessed via an internet connection, 3G, 4G or WIFI.

Members can download the report here...