IAB in the News

IABNZ welcomes latest member - Quantcast

Mon, 31 Oct 2016

Quantcast is an US technology company, founded in 2006, that specializes in audience measurement and real-time advertising for brands and publishers. With more than 800 employees operating in 23 countries, Quantcast had now launched in New Zealand. Quantcast uses big data to make digital advertising more relevant for consumers and is already working with NZ advertisers in travel, finance, government, insurance, FMCG and Auto verticals. Campaigns leverage media consumption data to allow advertisers to make their campaign budgets go further and deliver more effective results.

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