IAB in the News
IABNZ welcomes latest member - GroupM
Tue, 17 Apr 2018
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Mindshare, MediaCom, Wavemaker and Ikon. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sport marketing, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation and new communication services, to bring competitive advantage to our clients and our companies.
For more information visit www.groupm.com