IAB Press Release
IABNZ reaffirms its partnership with ad:tech Auckland for the fifth year running
Thu, 19 Jul 2018
Auckland, 19th July 2018 - IABNZ announced today that it is proud to be partnering with ad:tech Auckland, NZ’s largest advertising, marketing and media technology event for the fifth year running.
IABNZ’s CEO Adrian Pickstock said ‘ad:tech is the most important event in the New Zealand marketing and advertising calendar that brings together all sides of the online advertising industry – Publishers, Agencies, Advertisers and Ad Tech. A key strategic pillar of the IABNZ is collaboration and there is no better opportunity for the industry to come together for one day to hear from local and global thought leaders, to network with peers and keep up to date with industry developments’.
Opening this year’s ad:tech conference is world renowned Strategist and Futurist Dr Jeffery Cole. Dr Cole is the founder and director of the ‘Centre for a Digital Future’ at the University of California Berkeley. In the last ten years he has presented to over 500 audiences on digital transformation and disruption.
Other keynote speakers for the event include: Chris Denson, Director – Ignition Factory at OMD/PHD; Scott Dinsdale, Media & Entertainment Lead at APAC Accenture; and Kiwi tech entrepreneur extraordinaire Claudia Batten.
ad:tech Auckland’s MD Ryf Quail said ‘I am very excited about continuing our partnership with IABNZ as it gives ad:tech a real purpose of ‘moving the market’. It also gives our organisation a chance to contribute to the fibre of a great industry organisation that is actively addressing challenges and opportunities of kiwi marketers. We value IABNZ’s collaborative approach to industry engagement and the recent work IABNZ have done in breaking down some of the barriers that exist in our industry. We look forward to collaborating on mutual purposes again this year and into the future.’