IAB in the News

IABNZ Council Member of the Month - Stuart Larsen

Mon, 02 Oct 2017

Each month the IAB profiles a Council Member working hard to proactively define the future of digital advertising.

Name: Stuart Larsen

IAB Council: Standards & Guidelines

Involved in the IAB Council since: November 2016

Day job + company: Account Manager, Mi9

I joined the Council because: I’ve worked in advertising for 5+ years and I find it’s great to surround yourself with like-minded people who are enthusiastic about digital advertising. I really wanted to learn as much as possible and stay close to the latest trends which is exactly what the Council offers.

Recent key projects the Council has accomplished: We recently finished a couple of papers on Viewability (the buzzword that just keeps on giving) which are aimed at providing a super baseline understanding of the metric. The information also provides valuable scenarios/questions to think about when chatting about the topic.

Upcoming projects the Council is currently working on: The IAB have recently launched brand and agency steering committees to provide clear insights into how brands and agencies alike view the evolving digital landscape, along with problems they’re trying to overcome. My understanding is that our upcoming projects will help tie information from brands, agencies, and publishers all together to form common digital standpoints that 1) we can all agree on, and 2) we can build upon.

How many years have you worked in digital? 3+ years

What excites me about digital? The endless possibilities.

What's on your recommend reading list? (Blogs/books) Not entirely related to digital advertising, but I can recommend ‘Shoe Dog: A Memoir by the Creator of Nike’, and Marc Benioff’s ‘Behind the Cloud’. The later definitely inspires consistent and intelligent growth, which is where the digital media landscape is heading.

What is one piece of advice you would give to your younger self, embarking on a career in digital? This could be funny, or accurate depending on the person, but “don’t worry, no one else knows what they’re doing either”.

If I wasn’t working in digital, I would be: Trying to travel as much as possible!