IAB in the News

IABNZ Council Member of the Month - Peter Henning

Mon, 17 Oct 2016

Each month the IAB profiles a Council Member working hard to proactively define the future of digital advertising. This month we feature Peter Henning - Head of Online Ad Operations at Mediaworks and Vice Chair of the Standards and Guidelines Council. Peter is IAB Digital Ad Operations Certified and the Lead Instructor on the IAB NZ Ad Operations course. He also holds a Masters Degree in Information Systems from Auckland University.


Name: Peter Henning

IAB Council: Standards and Guidelines

Involved in the IAB Council since:  2014

Day job + company: Head of Online Ad Operations – Mediaworks

I joined the Council because:

My manager at the time was on the IAB board and recommended it as something that would benefit my professional development, while allowing our business to be represented

Recent key projects the Council has accomplished:

The IAB Ad-Ops course has brought on 2x new instructors to give students more insight and diversity

Upcoming projects the Council is currently working on:

The IAB Ad-ops awards and judging of winners

How many years have you worked in digital?

7 years

What excites me about digital?

The Internet is one of the great innovations of our time. The people and systems are supported by a handful of revenue sources. Digital advertising is one of these sources. The complexity is increasing and this presents an interesting work opportunity to stay competitive.

What's on your recommend reading list? (Blogs/books)

Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink and Leif Babin

Think And Grow Rich by Napoleon Hill

Future Shock by Alvin Toffler

What is one piece of advice you would give to your younger self, embarking on a career in digital? 

Take the IAB ad ops course as soon as you can. Unlike university, you will spend the vast majority of your time in the workforce on practical activities. Spending some time studying and reading and thinking about the bigger industry will help you tremendously

If I wasn’t working in digital, I would be:

In another profession that uses digital to get the job done